Canadian brewer Molson Coors announced plans to market a recreational-use cananabis beverage under the brand name HEXO.
Coming this fall the brewer will up its production capability in a one million square feet facility.
The Canadian government will permit recreational use of cannabis on October 16, 2018.
Frederic Landtmeters, president of Denver, CO based Molson Coors said, “Canada is breaking new ground in the cannabis sector and, as one of the country’s leading beverage companies, Molson Coors Canada has a unique opportunity to participate in this exciting and rapidly expanding consumer segment.
Molson Coors is making this move after the brewer of Corona, Constellation Brands, bought a stake in Canopy Growth a Canadian pot producer.